Blogs: The Marketing Killer
internetnews.com
The question by some is, "Do companies need a full-blown marketing or PR department when the employees themselves and the conversations they have on these blogs are getting the corporate info out more effectively?"
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Matthew Bailey, Web marketing director with the Karcher Group, suggests that corporate public relations and alternative news and opinion outlets are the two industries most impacted by blogs and RSS feeds. Also, consumer advocacy groups and personal marketing are quickly becoming popular uses for RSS.
"Companies can take advantage of this technology to build that direct line of communication to multiple groups, such as consumers, suppliers, investors, etc.," Bailey told internetnews.com. "Taking advantage of this direct line of communication can help a company appear to be 'in touch' and directly concerned with the readers.
"On the other hand, this technology allows any consumer to be able to create an opinion site. If they have any marketing savvy at all, they will be able to quickly accumulate an audience of like-minded peers to discuss the company," Bailey continued. "This is a critical group for companies to target, as these are either a very dedicated group of consumers, or a very disenfranchised group -- both of which must be served." |
