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Gold/Mining/Energy : Mainframe Entertainment (ReBoot/Beasties)
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To: StockTrakker who wrote (149)8/25/1997 9:54:00 AM
From: D.E. Shetland   of 459
 
Fair enough. Frankly I've never been very good at figuring out what makes a show popular. I think they tried to make it less of a "kiddy" show seeing that much of the audience is older. Can't please everybody. Maybe it'll take them some time to hit stride with all the new characters and story lines. Who knows? I don't care as long as it sells and gets ratings. BTW, the only time ABC had a #1 Sat morning show was when ReBoot hit #1. They never had an option for more shows. Disney had plans to take Sat morning for itself --to play rehashed old Disney material and commercials for all their stuff under the guise of Sat morning kid shows.

I wouldn't buy MFE just for ReBoot. They make a bit of money off it since they get production fees and own US rights. The reason you buy it is because of all their activities and the potentially large upside for any of the movie projects to be finalized in the next 6-9 months. Beast Wars is actually higher rated and probably marginally more important. The two new shows (Closing Time/MDK) will also help diversify the revenue streams. The key is the trend in their production minutes (up almost 100%) and all the new projects they've delivered on, not just talked about --IMAX, BW2, RB3, MDK, Closing Time, Elec Arts. It's a reasonably good record of activity in a short period of time. It would lead one to believe there's numerous other things in the works.
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