Road shows...
Press Release Source: SmarTire Systems Inc.
biz.yahoo.com
SmarTire Showcases its Tire Monitoring Systems at Major Trade Shows
Monday August 23, 9:30 am ET
Company's Marketing Program Targets North American and European Trade Fairs
RICHMOND, BC, Aug. 23 /PRNewswire-FirstCall/ - SmarTire Systems Inc. (OTCBB: SMTR - News) announced today the launch of a comprehensive marketing program that includes participation at leading industry trade shows in North America and Europe. In conjunction with its distributors and dealers, SmarTire is showcasing the company's complete product line of tire monitoring systems at these major international events.
John Taylor-Wilson, V/P Sales & Marketing, SmarTire Systems Inc., said, "SmarTire is exhibiting its innovative tire monitoring products at the most successful trade shows in North America and Europe this fall. These trade fairs have evolved into international marketing events that play an invaluable role in expanding new product awareness and achieving sales performance."
The first of these events took place last week and involved the North American recreational vehicle market. Sponsored by the Family Motor Coach Association (FMCA), the 72nd International Convention was held in Redmond, Oregon and attracted 20,000 attendees in more than 4,500 motor homes. The North American recreational vehicle market has eagerly endorsed tire monitoring systems and visitors to this annual event showed high interest in SmarTire products.
Intermot, scheduled September 15 - 19th in Munich, Germany, is the world's leading trade fair devoted entirely to the motorcycle industry with 1,000 international exhibitors, one million square feet of exhibition space in ten trade fair halls, an outdoor racetrack and a program of accompanying events. More than 150,000 visitors are expected from 80 different countries. SmarTire marketing personnel will be showcasing the company's innovative motorcycle product at this major event.
Concurrently, Automechanika will be held in Frankfurt, Germany September 14 - 19th. Automechanika is recognized as the most popular international trade fair for the automobile aftermarket and original equipment market with 70% of its 4,000 exhibitors and 40% of the expected 150,000 visitors originating from other countries. SmarTire, in conjunction with its German distributors, will be prominently displaying its passenger car systems at Automechanika 2004. |
