Revbill, Yes the "101 Reasons" TV ad was poorly done and largely a waste of crucial advertsing dollars. The concept of using the "reasons" in a TV spot is correct, but the approach was wrong. Either Dr. Cowpland, or some other "spokesperson" should have simply been on camera pointing out to the audience "three big main reasons." A little elaboration on each point, some appropriate background music, and voila, the masses,would have had something to extract and retain from a 30 second spot.
On the subject of advertising, the network news spots during the roll-out of Suite 8, were also poorly done. They were simply an "upgrade version" polished up from the previous round of commercials. (Thinking in terms of an "upgrade" is somewhat logical for a software company producing its own ads.)
Airtime costs the same regardless of the content. Corel should maximize the benefit of airtime expenditures with more effective and qualitative commercials.
Up, Up, & Away!
Scott
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