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Strategies & Market Trends : The Epic American Credit and Bond Bubble Laboratory
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To: t4texas who wrote (18103)8/26/2004 8:09:31 PM
From: Wyätt Gwyön  Read Replies (2) of 110194
 
i have concluded based on a market of just one that most sbux customers like the taste of coffee, but they don't like coffee.

i also agree that the dark-roast drip coffee tends to be bitter, but presumably this is the taste they find appeals to the most dark-roast drip coffee drinkers. it is a bit of a shock, of course, for people who are used to drinking the likes of Folgers. they also always have a light-roast drip that is not so bitter. most of their other products are not made with drip coffee. the tooty-frooty ones use espresso shots or prepackaged mixes.
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