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Technology Stocks : Corel Corp.

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To: Scott Volmar who wrote (1594)8/25/1997 4:47:00 PM
From: Matt Burton   of 9798
 
Scott--

It's the same with print ads. They have tons of advertising in PC Week, Mag, and all the others. But they just plain suck.

Here are a few words describing the feeling I get when I see a Corel ad:

Turn the page.
Retail ad.
Brady Bunch.
80s.
Blah.

If I wasn't a investor in this company and was unfamiliar with their products, my first thought would be, "If they make such great graphics software, why does this thing look like total crap?"

I wonder what effect a huge letter to Corel telling them how we feel about this matter would have on their marketing techniques. Afterall, we own this company, right? I know someone in here drew up an entire advertisement, with stage direction and everything. Does anyone remember this? Does anyone feel like doing something about this waste of cash? Or do you think it would be a complete waste of time?

msb
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