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Technology Stocks : Creative Computers(MALL)

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To: RockyBalboa who wrote (1601)8/27/2004 10:52:08 AM
From: Glenn Petersen  Read Replies (1) of 1634
 
Not exactly UBID.

biz.yahoo.com

ECost.com Prices IPO One Week Late

Friday August 27, 9:49 am ET

ECost.com Prices IPO One Week Behind Schedule at a Reduce Price of $5.80 Apiece

NEW YORK (AP) -- PC Mall Inc. spin-off eCost.com Inc. priced its initial public offering at $5.80 and expects to begin trading on the Nasdaq on Friday, making its debut during a lull for IPOs that is scheduled to last through mid-September.

The Torrance, Calif.-based company, an online retailer of deep-discounted and refurbished brand-name computer equipment, earlier this week trimmed its anticipated IPO price to $5.80 apiece from a prior estimate of $7, but raised the size of its offering to 3.5 million shares from 3.2 million.

The company had previously lowered the price to $7 from its original range of $9 to $11 per share on Aug. 18, according to Securities and Exchange Commission filings.

ECost.com initially planned to go public on Aug. 19 -- the same day Internet giant Google Inc. launched its highly anticipated IPO -- but delayed the offering. Another Internet firm, WebSideStory Inc., canceled its deal altogether.

The company said it plans to use proceeds of about $20 million to pay off debt owed to PC Mall and for capital expenditures and general corporate purposes. ECost.com turned a profit of $6.4 million of sales of $109.7 million in 2003, but is facing a loss this year after posting a first-half loss of $15,000 on sharply higher advertising expenses.

ECost.com's shares will trade on the Nasdaq under the symbol "ECST."
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