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Non-Tech : RAINFOREST CAFE
RAIN 3.928+0.2%Jan 9 9:30 AM EST
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To: Dennis Vail who wrote (3038)8/26/1997 5:05:00 AM
From: Czechsinthemail   of 4704
 
Dennis,

I think you're absolutely right on the significance of rising store sales as the eventual big kicker. For now, because RAIN is new enough, everyone is trying to forecast its future off small bits of evidence. So declining revenues get projected into future assumptions. My assumption is that the continued growth in the number of new units accompanied by great (even if declining revenue) will eventually produce a critical mass where stores sales really take off because of a positive name identification. At that point the same-unit comparisons will suddenly become more favorable and the forecasts along with the share price will go way up. They key thing is hitting the point where the name recognition and the draw around that name recognition begin to translate into big sales. We're still a bit early for that. But soon.......

Baird
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