I am particularly enthused by these few lines;
"Now, producers of business-to-business, special interest and event titles can create connected DVDs for their customers with the same enhanced feature technology that drives major Hollywood studio DVDs."
eDVD 3 is available through Sonic's worldwide network of value-added resellers at a U.S. suggested list price of $899. "
What I like the most is that $899.00...here is why;
DVD Authroing is offered on practicly all PC's now, its a feature....thats good but it is nothing compared to what this press release is stating.
The explosion in DVD as a medium had been fueled primarily by DVD Movies produced primarily with Sonic Professional systems, by Hollywood then filled through normal retail channels.
The professional Market has been the domain of Hollywood....a huge business, but a verticle market.
Now that is about to change.
With the features contained herein, a whole new market gets a shot in the arm. That market is for mass communications mediums which may or may not include video.
This is the beginning of the horizontelization of DVD as an alternative to print to paper publishing. Make no mistake, this is supported by departmental level specialists deployed almost everywhere. Their purpose has been to develop and support content mostly output to paper.
These specialists are mid level professionals who handle the creative side of communications media development for larger companies, but just as important are the hundreds of thousands of print and ad specialists function as consultants and service bureaus to everyone else.
From where I sit, these professionals will eat up that $899.00 SW Package, they'll buy every upgrade and they'll change the way we communicate through their user groups of professionally networked profesionals.
Content in all its richness is finding a cadre of professional support, their mission will be to direct the user to a ramp leading right onto the highway, that will take you to the exact place the programing intends.
Move over Adbe...SNIC is coming, and according to my watch....just at the right time.
The Best news for last....SONICS business model is multi purposed; perhaps its best feature is SONIC's web site will be the location where the hundreds of thousands who will adopt this product will go to buy it.
NO Channel costs, very direct....very profitable. |
