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Non-Tech : PETM - Petsmart

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To: lorrie coey who wrote (418)8/26/1997 11:24:00 AM
From: Tom Klempay   of 1508
 
First 15 minutes, Sam Parker (CEO) is doing all of the talking. Points made so far:
- 440 stores worldwide (364 US, 64 UK)
- PETM wants to return to a "Back to Basics" strategy
- doesn't believe anything is fundamentally wrong and the PETM concept remains strong
- doesn't want to dwell on recent past (mentioned several times)
- going to a "Lowest Price, Any Time" strategy; felt customers got confused by changing prices
- Discovery centers will be gone by the all-important 4th quarter
- expanding reptiles and bird areas of stores

Susan Schnabel (CFO) is going through the numbers now. Of the 9 stores being closed, only 2 were of the PETM store prototypes. The other seven were through acquisitions and not totally changed over.

-tk
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