| HINGHAM, Mass., June 24 /PRNewswire/ -- DM Management Company (Nasdaq: DMMC), today announced that it expects sales for the second quarter
 ending June 28, 1997 to be up approximately 50% versus last year,
 substantially above already revised analysts' estimates of 30% sales growth.
 Gordon R. Cooke, President and Chief Executive Officer, commented, "Much
 of our growth results from increased customer acquisition activity as we
 capitalize on a strong selling season by investing in our customer file.  We
 have been prospecting for new customers at record levels during this quarter.
 Additionally, over the last six to eight weeks we have seen a strong surge in
 response to our late spring season mailings of our J. Jill and Nicole Summers
 catalogs."
 "We are extremely pleased by this top-line performance and, obviously,
 this bodes well for the bottom-line, but to a lesser degree due to the level
 of investment in our mailing list," Mr. Cooke concluded.
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