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Non-Tech : Helen of Troy Ltd (HELE)
HELE 19.41+1.0%Nov 7 9:30 AM EST

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To: Ann Williams who wrote (10)8/27/1997 9:55:00 AM
From: Ann Williams   of 295
 
Ace:

Here 'tis. Good for HELE:

Helen of Troy Declares Two-For-One Stock Split

Wednesday, August 27, 1997 08:17 AM ET

EL PASO, Texas--The board of directors of Helen of Troy Ltd. (NASDAQ, NM: HELE), designer, developer and
worldwide marketer of personal care products, has declared a two-for-one split of the company's common stock, to
be paid as a 100 percent stock dividend on Sept. 22, 1997 to shareholders of record on Sept. 8, 1997. There are
currently approximately 13.3 million shares outstanding.

The board's action followed the Helen of Troy annual meeting here yesterday, at which shareholders approved an
increase in authorized common shares to 50 million from 25 million.

"This action was taken to increase the liquidity of our stock and to broaden shareholder participation in our future
growth. We anticipate reporting record results in sales and earnings for the second quarter ending August 31,
1997, and if present trends continue, Helen of Troy should achieve another record year in fiscal 1998," Gerald J.
Rubin, chairman and chief executive officer, said.

Helen of Troy designs, produces and markets brand-name hair dryers, curling irons, hair setters, women's shavers,
brushes, combs, hair accessories, artificial fingernails, and "comfort products" such as foot baths. Helen of Troy
products are sold primarily through mass merchandisers, drug chains, warehouse clubs and grocery stores under
the trade names Vidal Sassoon, Revlon, Dazey, Dr. Scholl's and Richard Caruso. The company also markets
products under the Helen of Troy, Hot Tools, Salon Edition and Gallery Series trademarks to beauty salon
distributors.

This press release may contain certain forward-looking statements which are subject to change. The actual results
may differ materially from those described in any forward-looking statements. Additional information concerning
potential factors that could affect the company's financial results are included in the company's Form 10-K for the
year ended February 28, 1997.

CONTACT: Gerald J. Rubin
(915) 779-6363
Ann
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