Sirius Satellite Radio (SIRI) Message Board

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Technology Stocks : Sirius Satellite Radio (SIRI)

SIRI 20.60

-0.3%

Dec 26 9:30 AM EST

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To: i-node who wrote (921)	10/6/2004 9:52:47 AM
From: Glenn Petersen	Read Replies (1) of 8420

Howard Stern to broadcast on Sirius Radio in 2006 Wed Oct 6, 2004 09:00 AM ET NEW YORK, Oct 6 (Reuters) - Howard Stern, one of the most popular U.S. radio personalities, on Wednesday said he will broadcast his show on Sirius Satellite Radio Inc. (SIRI.O: Quote, Profile, Research) beginning in 2006, after being dropped earlier this year from several stations that objected to his often off-color humor. By luring Stern, Sirius gives itself a boost in its rivalry with its larger competitor XM Satellite Radio Holdings Inc. (XMSR.O: Quote, Profile, Research) , but also gives a shot in the arm to satellite radio overall, a new business that is built on attracting subscribers to dozens of radio stations that are broadcast digitally.

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