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Non-Tech : RAINFOREST CAFE
RAIN 7.320-1.1%Dec 19 3:58 PM EST
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To: Cody Goebel who wrote (3046)8/27/1997 4:24:00 PM
From: Czechsinthemail   of 4704
 
Thanks Cody,

Another question for you: the theory that as RFC's name becomes known, sales will take off. Is this predicated on a popularity fad factor with the retail items or more peoples' willing to go to something that they have heard of with more frequency?

Both seem likely. As more people hear about RFC, there is more draw to go check it out--the snowballing effect that increases overall traffic, keeps lines long, etc. But if Rainforest Cafe becomes a sufficiently popular name, the fashion factor is likely to kick in, and their retail items may become "gotta gets". At that point the volume and margins on sales could improve significantly and might help to keep RFC traffic at very high levels with the added kicker that better sales revenues could boost overall profitability per unit. We'll see.

Baird

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