RT-Increased 'Focus' on networked digital signage...
Best Buy to Present In-Store Digital Media Case History at Digital Retailing Expo
Digital Retailing Expo
South Hall "A," East Mezzanine Level, Room 224
MINNEAPOLIS--(BUSINESS WIRE)--Oct. 6, 2004--
Sponsored by FOCUS Enhancements -- Manufacturers of the Firefly MC:
A Key Component of Best Buy's In-Store Media Strategy
Visual Circuits, recently acquired by FOCUS Enhancements
(Nasdaq:FCSE), is pleased to announce that Best Buy will present a
case history regarding their use of in-store digital media as a
merchandising and promotional tool at the upcoming Digital Retailing
Expo workshop in San Francisco. The workshop, sponsored by FOCUS
Enhancements/Visual Circuits, will be held on Tuesday, October 12,
2004, at 4:30 p.m. at the Moscone Center, South Hall "A," East
Mezzanine Level, Room 224. The Firefly MC(TM) is a key component of
Best Buy's in-store media strategy.
Best Buy has been one of the earliest and most aggressive users of
in-store digital visual advertising and merchandising and has been
using the Firefly MC to deliver digital media content to its displays
since 2001. Entitled "Best Buy's In-Store Digital Media: From Concept
to Reality" and presented by Spencer Knisely, Manager, Interactive
Content Design, Best Buy Experience Development Group, the workshop
will explain the evolution of Best Buy's digital media strategy, and
include time for Q & A from those participants considering
implementation of networked digital signage.
Digital Signage networks are built from a combination of
technology elements. Network attached "store and forward" digital
media players such as the Firefly MC(TM), system management software
such as the Media Messenger(TM) from FOCUS Enhancements, network
connectivity, visual displays and the actual digital media content for
the displays, such as MPEG video, graphics and web-driven text, are
all necessary components of this new infrastructure. Recent
advancements in ease of use, in addition to widespread availability
and lower costs, have spurred adoption of this exciting new marketing,
merchandising and communication medium.
For more information about the Expo, or to attend the workshop,
register online at "www.digitalretailingexpo.com."
Founded in 1991, Visual Circuits was purchased in May 2004 by
FOCUS Enhancements Inc. FOCUS Enhancements (Nasdaq:FCSE) is a leading
designer of world-class solutions in advanced, proprietary video
technology. Headquartered in Campbell, CA, FOCUS Enhancements designs,
develops and markets video solutions in two distinct markets: advanced
proprietary video conversion integrated circuits (ICs) and affordable,
high quality digital video acquisition, processing, conversion,
archival, display and distribution products for commercial-market
media applications. FOCUS Enhancements' complete line of products are
sold globally through resellers and distributors to the broadcast,
education, cable, business, industrial, presentation, Internet,
gaming, home video production and home theater markets. More
information on FOCUS Enhancements may be obtained from the company's
SEC filings, or by visiting the FOCUS Enhancements home page at
focusinfo.com. For more information on Firefly, visit
www.visualcircuits.com or call 800-250-5533.
Safe Harbor Statement
Statements about future results and other expectations constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are based
on current expectations and the current economic environment. The
company cautions that these statements are not guarantees of future
performance. Actual results may differ materially from those expressed
or implied in the forward-looking statements. A number of factors in
addition to those discussed herein could cause actual results to
differ materially from expectations. The ability of Focus to integrate
recent acquisitions into its business model will significantly impact
Focus' financial conditional and results of operations. Demand for
FOCUS Enhancements' products, which impact revenue and the gross
margin percentage, is affected by business and economic conditions and
changes in customer order patterns. Any projections are inherently
subject to significant economic and competitive uncertainties and
contingencies, many of which are beyond the control of FOCUS
Enhancements. Important assumptions and other important factors,
including risk factors, which could cause actual results to differ
materially from those in the forward-looking statements are specified
in the company's Form 10-K for the year ended December 31, 2003 and
other filings with the SEC. The company undertakes no obligation to
update forward-looking statements, whether as a result of new
information, future events, or otherwise.
--30--LR/sf*
CONTACT: FutureWorks
Brian Solis, 408-428-0895 ext. 101
|
