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Politics : Stockman Scott's Political Debate Porch
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To: stockman_scott who wrote (61515)10/19/2004 8:42:02 AM
From: T L Comiskey  Read Replies (1) of 89467
 
zogby.com

'Polling can be uncertain only if you rely on statistics alone,' is Mr Zogby's riposte. 'That's why an effective pollster has to rely on culture, history and sociology. I repeat, polling is the study of human behaviour, not simply a sampling of people's preferences.'

That may well explain his success. His big test will come on Nov 2. In Singapore last Friday, he flatly predicted that Mr Kerry would become the 44th President of the United States.

And what if he's wrong?

Mr Zogby looked at his questioner with some irritation. But it could have been the fatigue on his face after a 24-hour flight from New York.
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