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Non-Tech : PEP -- Time to buy?
PEP 142.90-0.5%3:59 PM EST
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To: Gary L Schultz who wrote (239)8/27/1997 9:28:00 PM
From: Larry Novenstern   of 392
 
Gary:

I work at BBDO, Pepsi's ad agency. While I'm responsible for buying/placing their TV commercials, others in my company create them. Sorry you don't like them, but neither one of us (unfortunatly) is in the 12-17 demographic that Pepsi is trying to reach with these ads.

By the way, which Mt. Dew commercial are you referring to?

As far as the UK is concerned, they have different marketing parameters, so I can't speak to that part of your statement.

I look forward to your response.
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