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Technology Stocks : Sirius Satellite Radio (SIRI)
SIRI 20.60-0.3%Dec 26 9:30 AM EST
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To: Green Receipt who wrote (979)10/20/2004 9:01:07 PM
From: i-node  Read Replies (1) of 8420
 
>>> In Today's WSJ, (read it on the subway this morning) it stated the SIRI people were laughing at the extremely high price XM was forced to pay for baseball.

I'm not so sure they should be laughing:

XM paid 650M for 26,730 games or $25,000/game. Games which are immensely more listenable than NFL games. Games which often are not televised and are played often at times when people are at work or otherwise occupied. Plus, XM gets significant ad revenue.

SIRI paid $230M for 1,792 games, or $128,000/game. Games which are ALWAYS televised and ALWAYS occur on Sunday afternoon when everyone is sitting in front of the TV. NFL gets the ad revenue.

Then, there is the ridiculous price SIRI paid for Howard Stern -- at least 3x what XM was willing to pay.

Not sure Sirius owners have much to laugh about.
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