Sirius Satellite Radio (SIRI) Message Board

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Technology Stocks : Sirius Satellite Radio (SIRI)

SIRI 20.60

-0.3%

Dec 26 9:30 AM EST

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To: Green Receipt who wrote (979)	10/20/2004 11:44:23 PM
From: Glenn Petersen	Read Replies (1) of 8420

I saw the article. $25,000 per game does seem a bit excessive. Then again, so does SIRI's football contract. As for myself, I am generally not too interested in listening to out-of-town games unless they are playoff related. SIRI and XMSR are playing the same game that the networks used to play: A high profile sports presence as a loss leader to promote other programs. I do think that SIRI's deal with Howard Stern will turn out to be a bargain for SIRI. Stern will attract a lot of new subscribers. It will be interesting to see how his show adjusts to satellite. Part of the appeal has always been to watch Howard take risks on what he can or cannot put on the air. All of the restraints will be gone. The show may not be as interesting.

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