China market: MP3 mobile phones in potential demand
digitimes.com
Szu-ying Pan; Adam Hwang, DigiTimes.com [Thursday 21 October 2004]
According to sample surveys conducted by China-based CCID Consulting, 12.3% of China’s mobile-phone users have handsets equipped with built-in MP3 players, and another 14.8% own mobile phones with built-in MP3 players and radio receivers.
Of the consumers without MP3-equipped mobile phones, 72.3% are willing to buy such products. However, only 20% of the potential buyers prefer local brands.
CCID's Taiwan agent, Information Communication Technology (ICT), indicated there is significant market potential for MP3-equipped mobile phones in China. However, China-based makers lag far behind international brands in technology and product quality, and they need to make an effort to overcome that.
China market: Reason consumers would purchase MP3 mobile phone
Reason
Proportion of surveyed consumers
No need to buy separate MP3 players
41.2%
Fashion symbol
16.6%
Can use favorite music as ring melody
13.6%
Able to enjoy on-line music
11.7%
Source: ICT, compiled by DigiTimes.com, October 2004 .
China market: Drawback of using MP3 mobile phone
Drawback
Proportion of all surveyed consumers that agree
High price
50.4%
Small storage capacity
18.3%
Short battery life
15.3%
Source: ICT, compiled by DigiTimes.com, October 2004
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