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Non-Tech : QUIK - Quiksilver
QUIK 7.590-0.1%Nov 4 3:59 PM EST

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From: dvdw©10/21/2004 12:13:01 PM
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Nobody interested in scalable business besides me?

Here is a taste for those with a palate for fine food and drink.
QuickLogic and Renesas Technology Partner to Enable Wi-Fi in Embedded Applications QuickLogic's Low-Power Bridging Technology Enables Connectivity Between Renesas Technology's SH Processors and Wi-Fi Modules

SUNNYVALE, Calif., Oct 20, 2004 (BUSINESS WIRE) -- QuickLogic Corporation
(Nasdaq: QUIK), the pioneer of Embedded Standard Products (ESPs), has announced a
partnership with Renesas Technology Corp., a leading semiconductor manufacturer
for mobile technologies, automobiles and PC/audio visual equipment, to enable
low-power solutions for the rapidly expanding Wi-Fi market. The partnership will
allow OEM customers using the popular Renesas embedded SH processor to address
the growing number of consumer Wi-Fi applications in the home, office and public
places. The solution consists of Renesas Technology's SH processor and a
programmable companion bridge from QuickLogic that enables connectivity to
miniPCI and Cardbus based Wi-Fi modules or chipsets.

"Our collaboration enables Renesas OEM customers to add broadband capability to
embedded systems architected around Renesas Technology SH processors with
minimal software development time and engineering risk," stated Kevin Yee,
Director of Business Development. "This partnership is about offering the lowest
power Wi-Fi solutions in the marketplace for handheld, portable and other
power-sensitive consumer appliances."

"Renesas Technology chose to use QuickLogic's QuickPCI family of ESP devices
because of low-power consumption, high performance and ease-of-design features
offered nowhere else," said Hisao Munakata, Department Manager of System
Solution Promotion Department at Renesas Solutions, a subsidiary of Renesas
Technology. "QuickLogic provided us with the lowest-power bridge from our SH
processor to any miniPCI or Cardbus based Wi-Fi module. This allowed us to
leverage all of our existing software development, meet time to market goals
within the stringent power-consumption requirements and stay price competitive."

Initial chipsets from the partnership will target wireless voice-over-IP (VoIP),
also called VoWLAN, and battery-operated handheld applications that support the
IEEE 802.11a/b/g specifications.

QuickPCI Family

The QuickPCI family of Embedded Standard Products (ESPs) combines
high-performance embedded PCI controllers with ultra-low power, high-speed
programmable logic to create a unique system-level solution. Devices in this
family are PCI 2.3 Compliant, support Master and Target functions at 32 and
64-bit and up to 66 MHz. For more information on this family, please go to
www.quicklogic.com/pci.

About QuickLogic

QuickLogic Corporation (Nasdaq: QUIK) invented and has pioneered the Embedded
Standard Product (ESP) architecture, with the introduction of first products in
1998. ESPs are semiconductor devices that deliver the guaranteed performance,
lower cost and lower risk of standard products, coupled with the flexibility and
time-to-market benefits of programmable logic. QuickLogic's proprietary ViaLink
metal-to-metal interconnect technology offers significant benefits -- including
very low power at high performance levels -- to our customers and is the
foundation of our ESP product families, as well as our core FPGA products.
Founded in 1988, the company is located at 1277 Orleans Drive, Sunnyvale, CA
94089-1138. For more information please visit the QuickLogic web site at
www.quicklogic.com.

Safe Harbor Statement Under The Private Securities Litigation Reform Act of 1995

This news release contains forward-looking statements based on current
expectations that involve risks and uncertainties. QuickLogic's actual results
may differ from the results described in the forward-looking statements. Factors
that could cause actual results to differ from expectations include, but are not
limited to, the performance and market acceptance of QuickLogic's products,
including solutions, if any, produced as a result of the partnership with
Renesas, general conditions in the semiconductor industry, development risks,
market acceptance, and the impact of competitive products. These and other risk
factors are detailed in QuickLogic's periodic reports and registration
statements filed with the Securities and Exchange Commission.

The QuickLogic name and logo are registered trademarks of QuickLogic
Corporation. All other brands or trademarks are the property of their respective
holders and should be treated as such.

SOURCE: QuickLogic Corporation

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