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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting

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Dec 26 3:59 PM EST

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To: masa who wrote (42271)	10/22/2004 10:32:20 AM
From: Eric L	Read Replies (1) of 197032

India: Samsung 1xRTT Chipsets << Just an example: Samsung failed to bring their low end CDMA chips to Reliance because of interoperability issues with Lucent and Nortel infra. Do you really think they gave up? Not likely. They will solve the problems (propably small), and they will be back. >> Quicker than anticipated? >> Samsung’s Low-price Strategy in India Seong-ju Lee Telecoms Korea Friday, 22 October 2004 telecomskorea.com Samsung Electronics decided to resume the sales of handsets featuring CDMA chipset developed on its own while cutting handset prices drastically in order to strengthen its presence in India. A high-ranking official of Samsung said Friday, "It’s better to sell handset with our cdma chipset to lower the prices in the Indian market." Samsung once planned to supply its chipset to Reliance Infocomm, an Indian mobile carrier, however, it had to choose Qualcomm chip as Samsung chip wasn’t compatible with Indian system and Qualcomm offered preferential condition. Another strategy for the Indian market is price. In fact, Samsung handsets are one of the most expensive handsets with ASP of $178 in Q3. However, Samsung will lower handset prices by more than 60% to $100 per handset in the market. Samsung reaffirmed its position in the Q3 conference call on October 15. Samsung said that its strategy for Indian market doesn’t indicate strategic change but “exception” saying that it would increase market share with high-end products in other markets. Meanwhile, Indian mobile subscribers are expected to reach 45m at the end of October, adding additional 10m for three years to come. - Eric -

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