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Microcap & Penny Stocks : Fonar - Where is it going?
FONR 14.72-0.3%Nov 7 9:30 AM EST
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To: FRANK ROSSI who wrote (19271)10/25/2004 2:37:55 PM
From: FRANK ROSSI   of 19354
 
FONAR ADVERTISING
by: frossi96_2000 10/25/04 02:23 pm
Msg: 165357 of 165361

IS FONAR ADVERTISING HELPING FONAR AND WORTH THE EXPENSE ?

Here are some figures I think are very interesting .

THe T.V. and Radio ads started in Feb. 2002 .

SG&A

2002 - 21.4 mill.
2003 - 23.4 mill.
2004 - 25.1 mill.

Product Sales

2002 - 11.6 mill.
2003 - 24.9 mill.
2004 - 43.0 mill.

Service Fees

2002 - 2.2 mill.
2003 - 2.5 mill.
2004 - 3.2 mill.

HMCA

2002 - 13 centers open - 15,514,294 Rev. - 1 Stand Up installed and 2 more in the process of being installed into 2003 . Rev. 1,034,286 REVENUE PER CENTER

2003 - 11 centers open at the end of the year and 2 were closed during the year - 13,497,837 Rev. - 3 Stand Ups installed by the end of 2003. Rev. 1,227,076 PER CENTER using 11 centers .

2004 - 11 centers open throughout the year - 13,289,902 Rev. - 4 Stand Ups installed 4th during 3rd quarter . 1,208,173 PER CENTER

MARKET SHARE U.S. MARKET

2002 - Slightly LESS than 1%
2003 - UNDER 2%
2004 - APPROACHING 3%

These are some interesting FIGURES FOLKS showing the PROGRESS the co. has made since it started T.V. and Radio ADVERTISING in 2002 .

Is the money being used on Advertising WORTH the Expense ?

I believe looking at the numbers abouve WITHOUT A DOUBT it is .

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