3COM's U.S. Robotics Brand Targets Families with
Back-to-School Ad from the Leap Partnership
CHICAGO--(BUSINESS WIRE)--Aug. 28, 1997--
New Spot Shows How to Unlock the Power of the Internet with U.S.
Robotics brand 56K Modems
3COM Corporation's U.S. Robotics brand (Nasdaq:COMS) this week launches a new spot that
talks about unlocking the true power of the Internet in an ongoing effort to promote its high speed
56Kbps capable modems with x2 technology.(a) Agency of record The Leap Partnership, Chicago
(Nasdaq:LEAP) created and produced the new spot featuring the world's number one selling 56K
modem.
The spot, which started running Monday at a time when America's kids are returning to school,
highlights how much better the Internet experience can be for users who are using the latest modem
technology from 3Com.
``We know that speed is important to our consumers as they become more involved in online
products, but the real benefit of speed is the ability to enhance the online experience and that's the
ultimate goal for the U.S. Robotics brand,'' noted Jerry Johnston, 3Com VP Corporate Marketing.
``Consumers have come to trust that the U.S. Robotics brand stands for the fastest and most reliable
modems available--that is what has made us the number one selling 56K modem in the world.''
In ``Generation Gap,'' two young boys talk about the cool sites their parents have helped them find
on the Internet. One discovered streaming video and the other has accessed an online radio station.
The third boy is conspicuously silent because he's embarrassed...he admits his parents still have a
28.8 Kbps modem.
``U.S. Robotics is the undisputed leader in offering high speed 56K modem technology to
consumers and we've worked hard in this new advertising to help parents understand why U.S.
Robotics brand modems will change the way the family can use the Internet,'' said Tom Sharbaugh,
President, The Leap Partnership. ``This new technology is what has allowed consumers to take
advantage of the full power of the Internet both for entertainment and education.''
The company has shattered the speed barrier and was first to market with its 56Kbps capable
modem. x2 technology dramatically improves the Internet experience by allowing users to download
text and graphics significantly faster than V.34 or 28.8 modems do over regular phone lines.
3Com Corporation enables individuals and organizations worldwide to communicate and share
information and resources at anytime from anywhere. As one of the world's preeminent suppliers of
data, voice and video communications technology, 3Com has delivered networking solutions to
more than 100 million customers worldwide. With global reach and local touch, the company gives
enterprises, network service providers and carriers, small businesses and consumers comprehensive,
innovative information access products and system solutions for building intelligent, reliable and high
performance local and wide area networks. 3Com has worldwide revenues of more than $5.6 billion
and employs approximately 13,500 people in 45 countries. For further information, visit 3Com's
new World Wide Web site at 3com.com.
The Leap Partnership, a subsidiary of The Leap Group, Inc. (Nasdaq:LEAP) is a new generation,
full-service advertising agency with a better process for creating work. Leap's clients include 3Com
Corp., Daewoo Motor America, Digital City, One-On-One Sports, Ameritech, Playboy
Enterprises, Armour Golf and the University of Notre Dame. More information on The Leap
Partnership can be found at leapnet.com.
3Com and U.S. Robotics are registered trademarks, and x2 is a trademark of 3Com Corporation
or its subsidiaries.
(a) All x2 products are capable of 56 Kbps downloads; however, due to FCC rules which restrict
power output of service providers modems, current download speeds are limited to 53 Kbps.
Actual speeds may vary depending on line conditions. Uploads from end users to service providers
travel at speeds up to 28.8 Kbps. An x2 modem, an analog phone line compatible with x2
technology and an Internet provider with x2 service are required for these high speed downloads.
See www.usr.com/x2 for details. |
