Looks like they've hired some experience on the sales and marketing side:
"Response Biomedical Appoints Dr. Michael Groves as New Vice President of Sales and Marketing
Thursday November 4, 9:01 am ET
"VANCOUVER, Nov. 4 /CNW/ - Response Biomedical Corp. (TSX-V: RBM - News) today announced the appointment of Dr. Michael Groves, former Vice President of International Sales and Marketing for both Abbott Point-of-Care and i-STAT Corporation, to the position of Vice President, Sales and Marketing. With more than 25 years of direct diagnostic industry experience, of which 19 years have been in developing and commercializing point-of-care diagnostics, Dr. Groves is now strategically managing and supporting the Company's worldwide marketing, sales and distribution network, including all sales related functions, to generate significant market share and revenue growth from multiple RAMP product lines on a worldwide basis.
"We are pleased to attract someone of Dr. Groves' extraordinary caliber and specific industry experience," states Bill Radvak, President and CEO. "I look forward to working with Dr Groves as an integral component of the senior management team to develop and implement effective strategies, tactics and programs to further heighten commercial interest and facilitate rapid market adoption of the Company's current and future RAMP products."
"As the Company continues growing revenue from multiple RAMP products, this is an exciting time to be joining Response Biomedical particularly in the wake of the recent FDA clearance of its lead clinical product line and the collaboration with Shionogi for a RAMP BNP Test," says Dr. Groves. "With broad stakeholder recognition of RAMP's lab quality performance and virtually unlimited new product development opportunities, I am committed to implement an effective sales and marketing program to ensure RAMP products are the recognized industry standard in their various large market opportunities."
"Since 1981, Dr. Groves has held a variety of senior executive positions with leading diagnostic companies including Abbott Laboratories, i-STAT Corporation, and Johnson & Johnson subsidiary Ortho Diagnostic Systems. He has extensive experience in developing new product concepts into successful commercial systems in addition to managing international sales, strategic planning, regulatory affairs, and marketing efforts in the medical diagnostic industry. He has a strong scientific and business background, with skills in research & development and corporate management. Dr. Groves earned a Ph.D. in Biophysics from Flinders University, South Australia in 1976."
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