Xcelplus Brings the Original Slick 50 Formula Back to Market
SALUDA, Va., Sep 28, 2004 (BUSINESS WIRE) -- Xcelplus International (Pink
Sheets:XLPI) (http://xcelplus.com) clarifies its stance in the specialty
chemicals and lubricant marketplace, offering the original formula to the
best-selling auto engine treatment in the US, when marketed under the Slick 50
label.
"We are the original Slick 50 formula," states Bill Smith, President/CEO of
Xcelplus. "When a customer buys Slick 50 today, a brand owned by Shell Oil
(NYSE: RD) after they bought Pennzoil/Quakerstate, that consumer is not getting
the original formula. They're getting a reverse-engineered formula that doesn't
stand up to the original formula's research and scientific claims. If they want
the original formula, with all the credible US Department of Energy claims to
back it up, the formula that built the Slick 50 brand, they can find it in a
bottle of Xcelplus. And only Xcelplus."
Mr. Smith further explains, "Most of our competitors have been sued by the FTC
for false advertising after our (Xcelplus') formulas had been pulled from their
production, yet these brands continued to make claims that only we can. We are
the only company that can offer the original formulas that initiated these
brands. Our mission now is to recapture the 120-150 million dollar market that
our formulas started. Slick 50 is still the dominant player, commanding 50-60%
of that market, without being able to advertise claims. The formula that got
them that market is in Xcelplus bottles, not theirs."
Investors and consumers are invited to listen to the inventor of the formulas at
xcelplus.com - featuring excerpts from the company's
soon to be released informational DVD and DRTV programming.
Xcelplus International is a specialty chemicals and lubricants distributor. They
provide solutions to every day problems people encounter on the job, in their
cars, homes as well as in the air. The formulas they provide have been around
since the 1970s and have been documented as well as proven over the years in
countless applications. These formulas have been marketed under various private
labels: Lubrilon (1975-1995), Slick 50 (1978-1984), Matrix (mid '80s), Camtron
(Military Issue, 1980-1981), Duration (by Mario Andretti & Fred Smith of Fedex
Corp. (NYSE: FDX), 1984-1985), Z-Bond (1985-1987) as well as others. Xcelplus
also has the credible lab, university and governmental studies to prove its
claims. The formulas have been tested by the US Department of Energy, and at the
time of the testing, would have proven effective in reducing fuel consumption in
this country in excess of 100 million barrels of fuel per year. The formula was
specifically tested by the FAA for aircraft use and by the, US Army / NASA,
Franklin Research Institute, University of Utah as well as others. The formulas
have also been tested and proven effective in other countries as well.
Investors are invited to visit the company's website at
xcelplus.com for more information about
Xcelplus and its business. To view a catalog of the Xcelplus line of products,
please visit xcelplus.com or
xcelplus.com for information about product testing Xcelplus
information can be found elsewhere on the web. Investors are also
invited to listen to the CEO at
macreport.net or
emergingcompany.com or
smallcapvoice.com and click on interviews.
SOURCE: Xcelplus International
CONTACT: Xcelplus International
Bill Smith, 800-472-7409
brsmith@xcelplus.com
. |
