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Biotech / Medical : RNAi

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To: tuck who wrote (289)11/7/2004 8:34:29 PM
From: scaram(o)uche   of 671
 
You value anything in print. This PR is a summary of an Executive Summary. The entire report is an "executive summary", written by some guy who writes because he can't "do".

The only market for these reports is pharma and some biotechs (really, really lost ones). The individual who buys it? He's an Exec. V.P. who has been living the grand life, and suddenly discovers that he has no role in the corporation. He panics, and starts to buy expensive stuff, in hopes of saving his ass.

He gets fired before the report arrives, and his secretary forwards the report to his old forwarding list. It circulates quickly and then hits a shelf to gather dust.

To anyone other than THE most uninformed, these marketing summaries are pure crap. Been through many of them, forwarded by some guy in marketing that had been fired.
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