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Politics : Moderate Forum

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To: zonder who wrote (13605)	11/10/2004 10:06:58 AM
From: Sun Tzu	Read Replies (1) of 20773

Frontline had an interesting program called The Persuaders last night. You can get the drift of it here pbs.org (and watch the full program online in a couple of days) Although it was about brand marketing and brand association rather than politics, they did have some reference to marketing the brand "George Bush" during a brief period. The main technique is narrowcasting. Apparently, Americans can be pigeon holed into 70 groups and the technology is there to track a person across the country and keep bombarding him/her with the same message. The advantage is that a candidate can present one message to one group without letting another group hear it and be alienated by it. The line from program that has stuck with me is "The secret of it all is to persuade people to persuade themselves". As a side note, it occurred to me that the main job of marketing, be it for material products or political candidates, is to create unhappiness; happy satisfied people have no need or desire to buy products. ST

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