Business Wire News Release - article 2
BW0230 JUN 17,1996 13:31 PACIFIC 16:31 EASTERN
( BW)(GLOBAL-ONE/NEMDACO)(NMDO) Global One Media signs exclusive
agreement with The Outlet Mall Network
Business Editors
LOS ANGELES--(BUSINESS WIRE)--June 17, 1996--Global One Media
Inc., a majority-owned subsidiary of Nemdaco Inc. (NASDAQ OTC:
NMDO), Monday announced that it has signed a contract with the The
Outlet Mall Network to become its exclusive televised vendor for
sports collectible products.
The contract is for one year, renewable annually by mutual
agreement of both parties.
The Outlet Mall Network, based in Sarasota, Fla., will begin
broadcasting in more than 50 major national markets in September
1996, joining HSN, QVC and the Shop At Home networks in catering to
the enormous demand for convenient, television-direct, home shopping.
The Outlet Mall's products will also be available to the rapidly
growing worldwide Internet home shopping community. It is estimated
that between these two markets, more than $7 million annually will
be spent making purchases from home.
The appointment of Global One Media as the exclusive vendor of
sports collectible products to the Outlet Mall initially provides
the company with a one-hour, weekly, prime-time broadcast show for
packaging and marketing its wide range of highly sought after sport
collectible, memorabilia and premium licensed products.
"This exclusive agreement with The Outlet Mall Network
progresses our goal to establish Global One Media as a leading
vendor of premium sport collectible merchandise to the television
and home shopping industry. We believe The Outlet Mall's unique
program format will capture a solid share of the home shopping
network, and we anticipate that this initial association will
deliver significant first year sales, which could exceed $2.5
million," said Gary Larkin, CEO of Global One and president of
Nemdaco.
The Outlet Mall is targeting an upscale consumer utilizing their
quarter million sq. ft. shopping mall as the broadcast set. The
show format will take the home audience on a continuous and exciting
shopping tour through a variety of specialty stores. These stores
will offer viewers high demand merchandise at prices below normal
retail.
Walt Borchers, president of Global One Media, said this
agreement provides Global One with an exciting new distribution
avenue for sports collectibles, and expects that future lifestyle
and entertainment products will also be channeled through The Outlet
Mall Network.
"Success in television home shopping comes from delivering
bargain-priced, quality merchandise in an entertaining show format,
which will capture and retain viewer interest. In developing its
programming, The Outlet Mall has obviously taken full advantage of a
highly experienced management team, including Phil Koplin, who was
instrumental in developing the successful Sports Collectible Division
during his previous 10 years at HSN."
Borchers added, "We believe The Outlet Mall will quickly
establish itself as a regular choice in the home shoppers weekly
buying patterns, and are very pleased to have been appointed as an
exclusive vendor in the prestigious category of sports collectible
products."
"The rapid growth in television and Internet home shopping has
served to increase the seemingly insatiable U.S. consumer demand for
sports collectible products, including apparel, trading cards,
plaques, pins, etc., making `Sports Collector' shows a necessity in
every home shopping network line-up," commented Koplin,
executive vice president of Network Operations for The Outlet Mall
Network.
"I am confident that the superior product and service Global One
can deliver will match our target market audience in terms of
quality, distinction and availability. The strength of Global One's
marketing prompted our decision to offer Global One Media an
exclusive arrangement. We look forward to a long-term relationship
with Global One," Koplin continued.
Nemdaco Global One Media Inc. was established as a subsidiary of
Nemdaco Inc. in April 1996, and is a worldwide distributor of
licensed sports, entertainment and lifestyle products.
--30--jw/la* les/la
CONTACT: Nemdaco Inc.
Gary Larkin, 310/553-7755
or
Nemdaco Global One Media Inc.
Walt Borchers, 310/788-5798
or
The Outlet Mall Network
David Swain, 941/362-1000
or
Nemdaco Inc.
Stan Schulman, 818/884-5969
KEYWORD: CALIFORNIA FLORIDA
INDUSTRY KEYWORD: APPAREL/TEXTILES ENTERTAINMENT RETAIL SPORTS
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800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
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