Hi Brite Folks:
Well, in the past week we've seen PR activity in two of Brite's main product areas - IVR with USWest/Sun/Genesys et al, and this prepaid cellular services deal with CellularOne (Cellular billing type application, but not voice-activated, Crash, is this a new market for Brite, or as you suggest, mostly a new spin from an existing service, but that paves the way for new deals?).
I don't know enough about this prepaid issue and roaming to know how strategic this CellularOne deal is. It's interesting in that its a Brite service offering, not a product deal, so this should give Brite some decent annuity-type cash flows? I always assumed the upside for Brite was in some huge deal, like with an AT&T, for the voice-activated dialing technology, something that could cause the stock to double in a week. Maybe not, maybe they'll recover more slowly with this prepaid services strategy and build a huge annuity cash stream?
I'd feel a whole lot better about the Computer Integrated Telephone (CIT) IVR deal if Sun - NOT US West - were in charge. US West has never been able to escape their Bell System/RBOC heritage and demonstrate that they could market themselves out of a corner, so I wouldn't count on this deal for much bottom line impact (plus it's in their most mature and least-sexy business).
Still, it's all good news after a couple of quarters of bad. I definately wouldn't sell, I still (maybe vainly?) think there's long term potential in this company and maybe home run potential.
mark |
