China's brand names prepare to go global
Jehangir Pocha, Chronicle Foreign Service
Thursday, November 25, 2004
Beijing -- The brand names in neon lights in Beijing's swanky Wangfujing shopping district may mean little to Western shoppers now, but not for long.
The anonymous "Made in China" label is fast giving way to a new generation of distinctively designed, manufactured and marketed "Made by China" brands that are on the verge of exploding into global markets -- including the United States.
Chinese brand-name products poised to enter U.S. markets include Lenovo Computers -- the world's third-largest desktop PC maker -- and Changhong, China's largest consumer electronics manufacturer.
Also on their way, according to a company spokesperson, are two indigenous Chinese cars, the luxurious Zhonghua and the compact Lobo, which will retail in the United States for about $25,000 and $15,000 respectively.
Other Chinese brands such as Tsingtao beer, Flying Pigeon bicycles, Shanling audio products and Hero pens are already following their larger cousins into global markets.
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