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Technology Stocks : Apple Inc.
AAPL 271.01-0.3%Jan 2 9:30 AM EST

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To: Robert Mayo who wrote (4583)8/29/1997 12:43:00 PM
From: Bill Jackson   of 213177
 
Bob; You saw it here first, I wonder if Apple reads SI, I suppose it is a logical marketing scheme. Apple will make a mistake if they attempt to raise the price of the entire field above the Wintel field. They got here by doing that. And if they just try to control it and allow others to fill gaps they do not want, they will price them so the others do not want them either.
The only option is a wide open unrestricted market with Apple taking its bite as per the varying price of CPUs etc.
It is important to note that Wintels have a flat rate software cost no matter how big a system you build, as most buy the Win95 from deealers. Major OEMs have deals with Microsoft to do their own books etc and get a cut rate on the fee, which I hear is around $45
(someone correct me if they know otherwise) and the wholeasle Win95 is about $65-60, not fully flat, but in line as the big OEMs have costs the screwdriver shops do not.
I do not know if Apple gets any part of the CPU fee. Possibly they could package an OS8 and a CPU as a married pair and only sell tham that way. Then the faster more capable CPUs and the OS would attract a better price. Do not sell the OS to cloners alone allowing them to buy cheap CPUs. What this means is to permit the sale of OS 8 only to known machine owners for upgrades. This may be cumbersome to enforce and I am sure it would be end run by dealers selling OSs and Motorola/IBM selling CPUs.
As it stands do you know if a clone can be built just by buying motherboards and legalizing them with OS8?, or is there an onboard BIOS that is part of the licenced firmware? IBM was like that at first, but third party BIOSes came along and the WIntel clones were born.
Can this be done with the later Apples?. The early ones had large parts of the operating system based on firmware, and no-one took the trouble to do a write-around on it.
Bill
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