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Technology Stocks : Cisco Systems, Inc. (CSCO)
CSCO 71.08+0.1%Nov 7 9:30 AM EST
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To: Dave who wrote (66611)11/27/2004 9:53:59 PM
From: Kirk ©  Read Replies (1) of 77397
 
For example, if you owned a pinball machine that cost you $10 and you earned $50 per year running that pinball machine, would you sell your business for $10, i.e. the "historical cost" of the pinball machine?

But the bartender named Chambers and his serving wenches are taking a $40 cut each year with options... ROE don't mean squat if the bartender has his hand in the cash drawer and tells you, the owner, you should expect $40 a year to vanish because that is what it takes to have a good bartender pour drinks.

Your example proves my point perfectly!
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