A. Hayer wrote: "The so called 'exotic programming language', called Java, now has over 450,000 developers and programmers working on new technologies each and every day..."
Not only that, it has been under development for two years. And still no one uses it except to produce some silly jumping bean ads on web pages that don't make anyone any money. Well now, there is some progress for you.
As for the proof that they lack development skills, I go back to my origninal point that spending money in a mainstream publication to explain their position on what is still a mainly irrelevant technology is a waste of resources. That USA Today ad should have been explaining the wonders of their new software to the average consumer, who reads USA Today.
To reach the IT types, other (trade) publications, trade shows, or direct mail would have been much more appropriate. Again this major blunder may have only cost "a drop in the bucket," but it shows a clear lack of understanding of how the media work, and what publications are useful for reaching which audiences. Any first-term media stuides major could have figured that out, and the fact that Corel did not should be troubling to investors.
Happy Investing!
Vanni |
