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Non-Tech : CoolBrands International (CLBZF)

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From: leigh aulper11/30/2004 11:21:15 AM
   of 21
 
CoolBrands announces four new brand licenses for frozen snacks

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Tue Nov 30 09:17:00 2004 EST
TORONTO, Nov 30, 2004 /PRNewswire-FirstCall via COMTEX/ --
CoolBrands International Inc.
(TSX: COB.A) announced today that it has entered into four new brand licenses
for new frozen snacks CoolBrands intends to distribute in the United States in
2005. The new brands licensed to CoolBrands for the frozen snacks category
consist of:

- CARE BEARS, by agreement with Those Characters From Cleveland, Inc., a
subsidiary of American Greetings Corporation

- JUSTICE LEAGUE, including BATMAN, SUPERMAN and WONDER WOMAN, by
agreement with DC Comics, a subsidiary of Warner Bros. Consumer
Products, Inc.

- NO PUDGE!, by agreement with No Pudge! Foods, LLC

- SNAPPLE, by agreement with Snapple Beverage Corp.
CoolBrands will discuss the new products it intends to market under these
new license agreements during its conference call to discuss its fourth
quarter and full year 2004 results. That conference call is scheduled for
Tuesday, November 30 at 11:00 AM Eastern time. To join us for the live webcast
of the conference call, please visit the following website:
viavid.net sign)0000209D
The webcast will be archived at: www.coolbrandsinc.com
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