Hi Vanni, you wrote
To reach the IT types, other (trade) publications, trade shows, or direct mail would
have been much more appropriate. Again this major blunder may have only cost "a
drop in the bucket," but it shows a clear lack of understanding of how the media
work, and what publications are useful for reaching which audiences. Any first-term
media stuides major could have figured that out, and the fact that Corel did not
should be troubling to investors.
Vanni, is it possible that the ads were actually aimed at investors and analysts?
In Canada, the ads ran in the Report on Business section of the "national" daily, the Globe and Mail.
The paper is widely read by Canadian investors.
I do agree that the cash would be better spent on pumping WP8 and WP8 Professional.
But after the fiasco of the original news reports, damage control was necessary.
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