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You remember that story about the old woman who died and left her life savings of investments to that college back east? Several million? She was not rich, she made a modest income, but she bought stocks, a few shares at a time, in companies she believed in, whose products she used, and reinvested all dividends. When it was up she bought as it was doing well, when it was down, she bought extra "on sale." I am a trader on some things, like minerals and precious metals, but my KO is going to put my kids thru college, in 15 years, and buy me a house on the ocean, in 25. I put in $200/mo no matter what, and reinvest all div. There is no competetor for KO out there, I think its current price is good. MCD is another good bet, hasn't changed in price for over a year, which some may say is a bad sign, I disagree as I am holding. It depends, now if you are 70, long term holding may not be a realistic plan, unless you plan to give it to grandchildren. My Gpa bought me stock when I was 12, put 100 shares of it in a drip, I bought a car with the proceeds at 25, my sister who was 11 years younger than me, bought a much nicer car!! Brian |