TRLG to open NYC store.
True Religion Apparel Inc. to Open Sales Showroom in New York City
Tuesday December 21, 9:00 am ET
LOS ANGELES--(BUSINESS WIRE)--Dec. 21, 2004--True Religion Apparel Inc. (OTCBB:TRLG - News) today announced that Jana Rangel of L'Atelier, the Company's exclusive sales representative for the United States, is opening a New York sales showroom January 1, 2005.
The New York showroom, REIGN NYC, is located in the Soho district at 270 Lafayette Street, Suite 1107; New York, NY 10012. Sales inquiries can be directed to 212-966-7150. L'Atelier currently has sales offices in Los Angeles, CA and Dallas, TX.
Jeff Lubel, Chairman and Chief Executive Officer of True Religion Apparel Inc., commented, "We are pleased to extend our relationship with L'Atelier. They've done an outstanding job of garnering great accounts and driving our revenue performance. We are pleased that they've decided to open a dedicated showroom space in New York and think that this will lead to a clearer brand message and stronger sales of our entire line."
About True Religion Apparel Inc.
True Religion Apparel, Inc., through its wholly owned subsidiary Guru Denim, Inc. manufactures, markets, distributes and sells "True Religion Brand Jeans" in the United States, Canada, the United Kingdom, Europe, Australia and Japan. True Religion Brand Jeans can be found at Neiman Marcus, Saks Fifth Avenue, Ron Herman, Henri Bendel, Bloomingdales, Nordstrom, Barneys and approximately 300 fashion boutique clothing stores throughout the United States and Canada. True Religion Brand Jeans can also be found at fine stores in Japan, including Barneys Japan and in England, including Selfridges, Harrod's and Harvey Nichols.
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