Dimethaid and Solvay finalize agreement to market arthritis drug in Canada
Topical Pennsaid(R) proven safe and effective in clinical studies
TORONTO, Jan. 4 /CNW/ - Dimethaid Research Inc. (TSX:DMX) and Solvay Pharma Inc. have entered into an amended agreement to market and sell the prescription arthritis medication Pennsaid(R) in Canada, effective immediately. Based on this agreement, Solvay has withdrawn its previously announced notice of termination. The topically applied Pennsaid lotion has been proven to offer effective relief of pain and stiffness of osteoarthritis of the knee while offering a better overall safety profile than comparable oral medications. Three phase three clinical trials published in the Journal of Rheumatology(1), the Canadian Medical Association Journal(2) and the Archives of Internal Medicine(3) in recent months continue to drive awareness in the medical community of this medication which offers hope to those looking for a safe alternative to NSAID and COX-2 therapies. Under the terms of the new agreement, Solvay will assume primary responsibility for Pennsaid sales and promotion in Canada. Dimethaid will continue to participate in Canadian marketing initiatives and will retain full responsibility for Canadian distribution and customer service, as well as managing international marketing, distribution, licensing and business development. Solvay has assigned a team of sales representatives to promote Pennsaid as a "first product detail" and Dimethaid will contribute 50 per cent of Solvay's sales and marketing costs. The 10-year agreement allows for regular analysis of performance, revenue sharing and promotional spending. "Our renewed relationship will help increase awareness of Pennsaid among Canadian health care professionals and patients," said Dr. Henrich Guntermann, Dimethaid's president and CEO. "Given the increasing need for a safe, effective treatment for arthritis pain, we are confident Pennsaid will only continue to capture a greater share of the Canadian market." "Given Pennsaid's unique properties and the continual demand for new osteoarthritis treatments, we are very excited about our renewed partnership with Dimethaid," said Dr. Laurence J. Downey, president and CEO, Solvay Pharma Inc. |