Ambient Founding Member of Global Association Promoting Standards and Interoperability for PLC Universal Powerline Association Is Launched
BOSTON, MA, Jan. 10, 2005 (MARKET WIRE via COMTEX) -- Ambient Corporation (OTC
BB: ABTG), a leader in Power Line Communications (PLC) technology, announced its
strong support and belief in global coexistence and interoperability standards
for PLC technologies. The launch of the Universal Powerline Association (UPA)
unites the major players in the PLC arena to strongly promote industry
standards. UPA strives to advance worldwide deployment of interoperable PLC, and
Ambient as a founding member actively supports the efforts of UPA.
UPA aligns industry leaders in the global PLC market to cover all arenas in both
access and in-home PLC technology to ensure a level playing field for the
deployment of interoperable or coexisting PLC products to the benefit of
consumers worldwide. The UPA members share a vision of openness and will share
specifications and help develop standards and regulations globally.
Co-Founding UPA board member and Ambient President and CEO, John J. Joyce
stated, "Standards are one of the keys to bringing down the cost of equipment
and to achieving broad worldwide acceptance of PLC. Our participation in the
UPA, which is the first truly global PLC organization to cover all markets and
all PLC applications, demonstrates our recognition of the significance of
standards. We hope that other stake-holders in the industry such as, utilities
and service providers, will join us in this effort."
Ram Rao, Ambient's Chief Network Architect said, "The UPA will not select or
promote a single technology. Rather, by developing and offering specifications
to appropriate international standards setting bodies, including IEEE, ETSI,
CENELEC and CISPR, the UPA will strive to ensure that multiple technologies and
applications can coexist or interoperate on the common and shared medium of
power lines."
About Ambient Corporation
Ambient Corporation (OTC BB: ABTG) is a development stage company engaged in the
design, development and marketing of equipment and technologies that utilize
existing electrical power medium voltage and low voltage distribution lines as a
medium for the delivery of broadband and other communication services. The use
of an electric power distribution system as a high-speed communication medium is
commonly referred to as "power line communications" or "broadband over power
lines." Visit us at www.ambientcorp.com.
About the Universal Powerline Association
The Universal Powerline Association (UPA) is an International not-for-profit
trade association working to harmonize global standards and regulations in the
fast developing powerline communications market. The UPA aims to catalyze the
growth of PLC technology by delivering UPA certified products that comply with
the specified standards and regulations. All products and applications designed
around UPA guidelines will coexist or interoperate. This can range from simple
coexistence to full interoperability. Products and applications range from, the
most performance demanding back haul optical switch to customer premise
equipment that delivers broadband access power line to the myriad of home
networking appliances; from power line to Ethernet gateways for triple-play and
home-networking applications, to consumer electronics appliances including Media
Centre PCs, Digital TV, MP3 players, networked set-top boxes and PVRs; indeed
all types of audio or video appliances. The UPA provides all PLC players the
opportunity to respond to key customer expectations with open standards, based
on interoperability, security and coexistence and supported by exclusive and
independent certification, the only global guarantee of quality and confidence
for high-speed power line technology available today. Members of the UPA include
Ambient Corporation, Ascom, Corinex Communications, DS2, Itochu Corporation,
Ilevo (Schneider Electric Powerline Communications), Sumitomo Electric
Industries and TOYOCOM. For more information, visit upaplc.org.
MEDIA CONTACT:
Ambient Corporation
Anna E. Croop
Manager of Corporate Communications
(617) 332-0004
anna.croop@ambientcorp.com
SOURCE: Ambient Corporation
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