Mike Levey to Produce Infomercials for Kent &
Spiegel Direct Through Agreement With National
Media
PHILADELPHIA, Sept. 2 /PRNewswire/ -- National Media Corporation (NYSE:NM) today
announced that Mike Levey, host of its ``Amazing Discoveries'' format and one of the most
recognizable on-air personalities in television, will produce and appear in a series of Kent &
Spiegel Direct infomercials.
Through an agreement between the two companies, Kent & Spiegel Direct will work with Mike
Levey, of National Media's PRTV subsidiary and once referred to by Morley Safer of ``60
Minutes'' as one of television's most recognizable personalities, to create three new infomercials.
Kent & Spiegel Direct are the marketers of this year's number one infomercial success, ``The
Sobakawa Buckwheat Pillow.'' Under the agreement, National Media Corporation will receive a
royalty on all sales of products featured in the infomercials, including DRTV and retail sales in
the United States. In addition, National Media will share in the international distribution of the
infomercial through an arrangement with Kent & Spiegel's international distributor of record,
Williams Worldwide.
Robert N. Verratti, President and Chief Executive Officer of National Media Corporation, said,
``Mike Levey is clearly one of the industry leaders in both producing and appearing in successful
transactional television shows. We are pleased that this opportunity to work with an established
third party such as Kent & Spiegel has been developed which will fully utilize our creative team
as well as the extensive domestic and international product distribution system we've
established.''
Kent & Spiegel Direct is a respected leader in developing and marketing unique products from
initial concept to retail worldwide. Through its hugely profitable and well-recognized marketing
campaigns, Kent & Spiegel Direct has created an outstanding reputation and an enviable track
record. Its impressive list of multi-million dollar winners include Miracle Blade(R),
Microcrisp(R), Abflex(R) and Ab Trainer(TM) and the Sobakawa Pillow(TM). Kent & Spiegel
Direct continues to develop successful global brands in fitness, health, beauty and housewares
products.
Marsha Kent, Chief Executive Officer of Kent & Spiegel, said, ``We believe we have several
products that are ideally suited to the creativity Mike Levey brings to the world of infomercials.
We have great confidence that we'll realize the potential we all see in this partnership.''
National Media Corporation is the world's largest publicly held infomercial company, with
programming available to an audience of more than 370 million global households in more than
70 countries.
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800-758-5804, Ext. 604644.
SOURCE: National Media Corporation |
