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From: TFF1/31/2005 3:16:12 PM
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Yahoo! Launches New Stock Ticker Platform with Data Direct From Exchanges

Monday January 31, 8:31 am ET
Enters Financial Data Distribution Business with "Quotes from Yahoo! Finance" -- Forbes.com Among the First Distribution Clients Signed

SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 31, 2005-- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced that it has developed direct relationships with the nation's largest stock exchanges -- NYSE®, NASDAQ® and AMEX® -- in order to receive financial data direct from the exchanges and publish it on Yahoo! Finance. With these relationships in place, the company will also enter the financial data distribution market with "Quotes from Yahoo! Finance," a set of financial charts and tools that it will distribute to external financial web destinations.
New Stock Ticker Platform - Publishing Data Direct From the Source

In order to ensure greater control and flexibility over the financial data Yahoo! receives and distributes from the leading stock exchanges, the company has established direct relationships with NYSE, NASDAQ and AMEX and created a platform for distributing that data on its own website and beyond. The platform, which is running now on Yahoo! Finance, also offers increased flexibility to develop additional financial tools and information products for Yahoo! Finance users.

"Yahoo!'s innovative new stock ticker platform eliminates the middleman, giving us greater flexibility in how we develop, deliver and distribute our offerings," said Craig Forman, vice president, information and finance, Yahoo!, Inc. "The platform creates new opportunities for Yahoo! Finance that will improve the tools and services on our website, contribute to our distribution business, and provide significant cost-savings."

"Quotes From Yahoo! Finance"

With its new stock ticker platform in place, Yahoo! will enter the financial data distribution business by providing data and charting capabilities, branded "Quotes from Yahoo! Finance," to other financial web destinations.
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