BURLINGAME, Calif., Feb. 2 /PRNewswire/ -- Marketron International today outlined its product roadmap for 2005. Each of the
company's three main product lines, TV Sales, TV Traffic and Radio Traffic will gain substantial enhancements. Marketron will also
continue client-driven development of its Corporate Analysis product that enables corporate managers to tap into sales and
inventory information for individual stations or the entire group.
"Marketron invests heavily in research, development and client services," said Mike Jackson, CEO of Marketron International. "More
than 150 Marketron employees are dedicated to delivering continual innovation and outstanding support. Our multi-million dollar
investment in the Marketron hosting platform enables us to serve more than 40 groups and 5,000 individuals each day. Marketron's
longstanding leadership in the TV and Radio industries is built on our strong commitment to providing ever-improving technology
that helps our clients succeed."
Marketron TV Sales-Two New Modules in 2005
Marketron TV Sales is the number one, best-selling sales, research and proposal software for television stations. It is used by
more television sales executives than any other solution and exchanges data with all leading TV Traffic systems. Marketron TV Sales
added a new Ranker in 2004, making it the first to give Account Executives numerical program rankings. It offers two new strategies
for developing sales stories: the beat report and the parity report. Marketron also added the ability to view and automatically post
Nielsen's Meter and Local People Meter (LPM) data.
Marketron TV Sales will gain two rebuilt modules in 2005. Both will feature new interfaces designed to streamline workflow and
give users unprecedented flexibility. Flight Plan will speed and simplify the development of avails and proposals and add a variety of
new flighting options. Inventory Management, which combines a station's rate card with estimates, will receive significant functional
enhancements to enable sales managers to better optimize their inventory.
Marketron TV Traffic-Adding Media Ocean Integration and 100 New Features in 2005
Built for multi-station and multi-market operating environments, the Marketron TV Traffic solution reduces redundant data entry,
optimizes inventory and increases revenues. It stores all station advertising revenue and inventory data in a single system and
creates electronic workflow between departments. In 2004, Marketron TV Traffic added support for IBM's DB2 Universal Database,
the leading database for large enterprises, making it the first and only traffic solution to enable large broadcast groups to operate
from a single database.
Marketron has been working closely with its more than 100-station strong TV Traffic client base to develop new enhancements
and functionality. Marketron's TV Traffic automation interface, currently in controlled release, is poised to provide real-time integration
with the leading automation systems. In 2005, Marketron will complete integration with Media Ocean. This will enable two-way
communication between stations and agencies to minimize makegoods, discrepancies and redundant data entry. Several newly
designed Marketron TV Traffic modules are also due in 2005, including Sales Order, Order Manager and Copy.
Marketron Radio-Major Updates Due in Q1 and Q3
The Marketron Radio solution provides integrated sales, traffic and billing applications to the largest broadcast groups and
independent stations alike. The system features the industry's best reporting, easiest log editing, most advanced Accounts
Receivable and most effective inventory optimization tools.
Marketron has planned two major upgrades for its Radio Traffic solution in 2005. The first, Marketron Radio version 5.7, is
currently in controlled release. It offers enhanced credit restrictions, priority acceptance levels on avails, Windows-authenticated user
sign-on and station-specific advertiser/competitive separation periods. Later in the year, Marketron Radio will gain a new automation
module that enhances two-way communication between a station's traffic and automation systems.
About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio and TV industries. Marketron's fully
integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling
groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron
solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is
privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more
information, please visit www.marketron.com.
SOURCE Marketron International |
