China cars start at $7,000
The models, ranging from compact coupes to upscale sedans, will be sold at 250 dealers.
By Ed Garsten / The Detroit News
detnews.com
CHICAGO -- Malcolm Bricklin, the man who brought the notorious Yugo to America in the 1980s, will sell a line of Chinese-built cars beginning in 2007 with starting prices as low as $6,900, the entrepreneur said Wednesday.
The cars, which range from compact coupes to upscale sedans, will be sold through a network of 250 dealerships that will feature test tracks, customer lounges and a jumbo video screen that will double as a drive-in movie theater, Bricklin said
Each dealership, located far from rivals, will be 20,000 square feet. About 1,000 people already have inquired about buying a franchise, he said.
"If I can get enough people looking at my car and driving my car at these prices, people are going to be buying," Bricklin said in an interview at the Chicago Auto Show.
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