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Technology Stocks : Apple Inc.

AAPL 273.85

+0.5%

Dec 24 12:59 PM EST

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To: soup who wrote (4722)	9/3/1997 10:42:00 AM
From: Alomex	of 213177

Friends, I'm droping out of this forum. For almost two years I've been looking for a turnaround play on this stock and I have yet to see the light at the end of the tunnel. I hate to admit it, but all the hours I spent analyzing this dog were wasted. As I mentioned in other posting, this company is not executing a turnaround strategy, but betting the house and hoping that the next big thing (no pun intended) will bail them out. Not only has Apple long lost the desktop battle (as even Steve Jobs admitted). It has now lost the battle for second place too. Last weekend I was reading over again Accidental Empires by Robert X. Cringley (a must for anybody following a second tier stock). In it, he mentions the fact that many markets seem to have a dominant player with 80-90% of the market and then a second one with 10-15% and that the rest of the field is irrelevant. As I mentioned my previous posting, the battle for this second place 10-15% is now being waged between NT and one of the many UNIX incarnations. Apple is not there any more (I know this first hand because of my work.) In Accidental Empires, Cringley writes that most followers of third place companies say: 'my platform is technically superior' all the way to bankruptcy court. Apple was in a difficult situation, but a turnaround could have been achieved, if management had played near perfectly. Amelio was only batting for .500. Jobs is trying to change the rules of the game yet again. Rather than buying Power Computing they should have sold Apple hardware to them and give up in this low margin business. IMHO Steve J. still is in reality distortion if he believes that Apple's niches are enough to keep this company afloat....

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