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Politics : Politics for Pros- moderated

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To: LindyBill who wrote (100649)	2/21/2005 1:44:18 AM
From: Joe Btfsplk	Read Replies (1) of 793793

Sorry to go OT, LB, but simply had to add this: WALMART: GOOD FOR AMERICA Wal-Mart recently announced that they will soon be offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of California to produce the spirits at an affordable $2-5 price range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape Expectations And the number 1 name for Wal-Mart Wine: 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

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