National Media Teams with GTE mainStreet(TM) in Interactive Television Venture; Will Bring Programming to Cable Homes and Hotel Rooms
PHILADELPHIA, Sept. 3 /PRNewswire/ -- National Media Corporation (NYSE:NM) today announced that it will provide infomercial programming to GTE mainStreet(TM), which has begun testing infomercials over its interactive television systems to cable subscribers in Florida and Southern California and to hotel guests at a test hotel site, the Boston Harbor Hotel in Boston, Mass.
GTE mainStreet and National Media have reformatted two of National Media's most popular infomercials, the ``Larry North Great American Slim-Down'' and ``Bruce Jenner Zero 'G' Strider'' shows -- for viewing over GTE's interactive video platform.
Viewers are able to watch full-motion infomercials as well as explore infomercial product sites on an interactive basis. GTE's mainStreet provides more than 95 interactive video services -- including games, community events, and travel and investment information -- to subscribers of GTE Americast cable TV programming in the Tampa Bay area of Florida and Ventura County, north of Los Angeles, Calif. GTE's Concierge Network uses the mainStreet platform to provide hotel guests with a single point of entry to television and cable broadcasts, pay-per-view and guest services.
Bruce Goodman, Senior Vice President for Global Media at National Media Corporation, said, ``This is a concept with great promise being executed by one of the country's premier providers of technologically advanced television. We expect that in-room and in-home shopping alternatives using two of our best shows will prove to be winners.''
With revenues of more than $21 billion in 1996, GTE (NYSE:GTE) is one of the largest publicly held telecommunications companies in the world. In the United States, GTE offers local and wireless service in 29 states and long-distance service in all 50 states. GTE was the first among its peers to offer ``one-stop shopping'' for local, long-distance and Internet access services.
National Media Corporation is the world's largest publicly held infomercial company, with programming available to an audience of more than 370 million global households in more than 70 countries.
``mainStreet'' and ``Concierge Network'' are trademarks of GTE mainStreet.
To request previous press releases on National Media Corporation please contact PR Newswire at 800-758-5804, Ext. 604644, or at prnewswire.com .
SOURCE: National Media Corporation |
