Laserscope received FDA approval {believe it was advisory comitte]
for their Ebrium Yag Laser for dermatology applications.
As a former biotech marketer we u need to look beyond the surface
reaction of "Oh Oh a new and powerful competitor"... this is
actually good nes, because you will have 2 companies developing the
makret, not just BLTI.
Market development to medical specialties is very slow and costly.
This will actually grow the market (assuming both have good products,
which are efficacious in actual use, and are reimbursable).
Frankly, I'm very skeptical of the dentistry market (size, rate
of development, and the purchase economics).
It's time for BLTI to deliver results.......not ballyho the next
great 'barn burner' produclt (Laser Brush) coming down the pipeline.
Let's see unit sales data of products delivered to dentists and
physiscians, which are in actual operation. We are quickly
becomig skepticalof the whole industry when we hear about the games
being played by some competition..............like,
(deliveries of units which were shipped inomplete to ge billing $,
and sales to distributors who had no customer orders, and slick PR
about the number of people signed up for training classes.....but they
had no machine on order).
Laser surgery/dntistry will rapidly become a snake oil business,
scaring off investors and customers if we don't get a solid user
base which saysg good things about the company and the product.
This may offend some, but no amont of hype or optimism will sell
an epensive piece of capital equipment to a physician or a dentist.
Beside the economic issues, you have to overcome the technology
change issue, the reimbursement issue and train them in a new
technique.......none of which are easy taken singly....now you
have to accomplish all 4, before you can make a sale.
Let's see some numbers.........!
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