More Good News for PIV ... I think it is starting to get over priced, so I took some off the table ... I will wait to see what q4 brings before adding.
Priva's Tidy Turtle(TM) Washable Bib Rated No. 1 In U.S. Food Stores
2/22/05
MONTREAL, Feb 22, 2005 (CNW Telbec via COMTEX) --
Priva Inc. (TSX Venture: PIV) David Horowitz, President and C.E.O. of Priva Inc., today announced that according to A. C. Neilson, Priva's Tidy Turtle(TM) baby bibs are rated as the best selling washable bib in U.S. supermarkets for the 24 weeks ending January 24, 2005. A. C. Neilson generated this statistic based on actual sales to consumers gathered at point of sale in supermarkets throughout America. A. C. Neilson's retail measurement services provide clients with essential facts on how their products are performing in stores compared with their competition.
"After re-branding Priva's washable baby bibs with our new trademarked name, Tidy Turtle(TM), we re-designed the packaging with eye-popping graphics that make our bibs standout from other bibs on retailers' shelves. As a result of our recent efforts, Priva's Tidy Turtle(TM) bibs have now become Mom's No. 1 choice.", says David Horowitz, of Priva Inc. "With careful research and development behind us, Priva has once again created a product that is exactly what consumers are demanding. This is an attestation to our ability to not only read the market, but it also demonstrates our strength in getting our products onto the retail shelves. The best news of all is that Priva's Tidy Turtle(TM) bib has become rated the best selling bib, with a weighted distribution of only 11.8% of all supermarkets in the US. We will now leverage this news into rapidly growing our baby bib business within multiple distribution channels."
Montreal based Priva Inc. is a leading manufacturer, distributor and marketer of an assortment of absorbent, waterproof textile products sold to retailers in Canada, the US, the UK, Australia and New Zealand, with export sales representing just over 60% of sales. Priva's products for adults are sold under the Priva and Americare(TM) labels; children's products are marketed under the "Snoozy(TM)" and "Tidy Turtle(TM)" brand names and Priva's anti-allergen products are sold under the Quorum(TM) and Zip & Block(TM) labels.
Priva's 9 month Revenues for its Third Quarter ended September 30, 2004 were $6.3 million versus $5.8 million for the corresponding period in 2003. Priva achieved Net Income for the first 9 months of 2004 of $398,553 (Net Income per share fully diluted of $0.02) versus a Loss
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