H.264 Incredibly Advanced Video Compression
QuickTime 7 features advanced video compression technology called H.264, also known as AVC (Advanced Video Coding) or MPEG-4 Part 10. This ultra-efficient, fully scalable video codec produces higher quality video at lower data rates for everything from 3G to HD.
Stunning, More and Less
Not only is H.264 very efficient, providing extremely high quality in smaller files, but H.264 is also scalable, producing video for everything from 3G for mobile phones to iChat AV to High Definition (HD) DVDs. H.264 can create great-looking 3G mobile content at 50-160 Kbps, excellent Standard Definition (SD) video at 800-1500 Kbps, beautiful HD video (1280x720, 24p) at 5-7 Mbps and full HD video (1920x1080, 24p) at 7-9 Mbps. So at today’s SD DVD data rates, H.264 can deliver full HD. In fact, H.264 was ratified by both the DVD Forum and the Blu-ray Disc Association for inclusion in their next-generation high-definition DVD specifications. Adopted worldwide as the next-generation standard HD H.264 video plays back on today’s desktop computers. So with QuickTime 7, a Cinema HD Display and a dual-processor Power Mac G5, the home office becomes home theater. apple.com
What does this have to do with Synaptics, you may ask? As this rolls out, the need for great human interface controls for small handhelds is going to really heat up. This technology is about to explode onto the world stage. - Herb |